Lance Kavanaugh, Senior Product Counsel for YouTube, explained at a meeting in Sydney, that every minute of every day, YouTube uploads 20 hours of videos. So for you to review just one day’s content will take you three years!
Uploads are limited to 10 minutes. YouTube is, thus, doing for video media what tabloids did for news media. Little bits of stuff. Lots of them. Not too taxing on the brain cells and who cares about what’s missing!
It strikes me that Tweets present a similar dynamic. Max 140 characters – including spaces. Frame on.
It’s small wonder cigarettes, McDonalds and iTunes are so popular.