Levi Roots, the entrepreneur responsible for the creation of the hugely successful Reggae Reggae brand was reunited with fellow business stars Celia Norowzian and Ian Forshew, the founders of Beach Break Live at the festival site this weekend.
Following an energetic set on the main stage, Levi headed to the VIP area where he took some time to reminisce about his experience with the Dragons, and subsequent success, with Celia and Ian, who controversially declined investment from popular dragon Peter Jones.
Since appearing on the show and convincing the dragons to invest in their business, Celia and Ian have since gone on to turn Beach Break Live into the UK's ultimate student festival, attracting 20,000 students from across the country.
The sixth annual Beach Break Live opened its gates earlier this week with tens of thousands of students flocking to Pembrey Country Park in South Wales, which features an award-winning, 8-mile stretch of unspoilt beach.
Over four days on five stages, Beach Break Live will welcome the likes of Chase & Status, Dizzee Rascal, Friendly Fires, The Maccabees, Nero, DJ Fresh, Ben Howard, Toddla T, Maverick Sabre, Labrinth, Wretch 32 and many more.
In addition to the music, Beach Breakers can enjoy a host of alternative activities such as wakeboarding, kite surfing, skiing and zorbing or get the full digital festival experience in the Dell Dome.
"It's been so nice having a fellow den'er at the festival and amazing to see how well the Reggae Reggae brand is doing. Our time on Dragon's Den was a hugely important one for really putting Beach Break on the map and gave us the confidence we needed to really go for it. Now six years in there's no doubt it was the right decision and it's been an amazing journey" commented Celia Norowzian, Beach Break Live founder.