Conan O'Brien: The 'Ron Burgundy' Strategy Drives Viewers
Conan O'Brien: The 'Ron Burgundy' Strategy Drives Viewers
In a one-on-one conversation with Piers Morgan, Conan O'Brien, host of "Conan" on TBS, discusses how his production team leverages new media to increase his late-night audience. Abandoning advertising models of 90s television, "Conan" casts a wider net by posting its content in bite-sized pieces throughout the web.