Apple, the cool kid on any block in the computing industry, scored a woeful two out of a possible 100 in the scorecard, which compares 56 major companies for their commitment to tackling global warming. In the category of Electronics, Apple's closest rivals for the wooden spoon was Nokia, with a score of 29.
The Climate Counts Company Scorecard reflects the self-reported efforts of companies to address climate change. A handy pocket-sized edition is designed for shoppers to factor a company’s track record on climate change into their purchasing decisions for everything from sneakers to computer equipment.
Internet giants ebay and Amazon.com also scored badly in the category of Internet/Software, ebay at 2 and Amazon 0. Google, which has just announced plans to go carbon neutral by 2008, scored 17.
Climate Counts, publisher of the scorecard, says they found no public information to indicate that Apple has started to measure the impact it has on global warming (i.e. its greenhouse gas emissions or climate footprint). A score of two means Apple is 'a choice to be avoided for the climate conscious consumer'.
Apple's paltry performance in the latest scorecard comes after the April 2007 Green Electronics Guide published by Greenpeace also ranked Apple last.
To blunt further criticism of his brand conscious company Jobs recently posted 'A Greener Apple' on the Apple website, a 'change in policy' consituting the first open discussion of Apple's plans to green up its act.
We look forward to seeing more promising results in the league tables next time. See here for more information about Greenpeace's campaign to green the Mac.