The term viral marketing implies something that spreads quickly around the world so that eventually everyone comes in contact with it. Kind of sounds like swine flu or herpes when you think about it.

The duel meaning of the world "viral" isn't coincidental.

Something that goes "viral" requires a disease of the brain where the lobe that controls critical thinking and the ability to put things in perspective is disabled.

Rebecca Black writes the worst song world - in contrast to the Joycean genius of Justin Bieber.

An anti-Asian rant becomes the multimedia "Mein Kampf"

The point is that for five minutes the world's eyes turns to it, the media writes a story about the phenomenon, everyone sees it, everyone forgets about it.

And then we repeat.

The similarities to the seasonal cold which keeps coming back in different forms are hard to miss.

What do you think? Do you think something that goes viral implies that it has a quality that makes people want to spread it? Tell us and remember...Disqus! . . read more

No one would be stupid enough to expect anonymity on the internet. We know that Cookies saves what you've looked at, we know Facebook has been called a U.S spy machine and that Apple has used the iPhone to record your every movement.

Even lovable Google can be scratched off the list of the good guys, as The Sydney Morning Herald reports today, that a criminal suspect was tracked down in conjunction with the police because of the locations of where he accessed his gmail account.

The interesting thing is that this proves a double-edged sword for companies and governments. Sure you can use, sell and give the information but you're equally susceptible to leaks as we all know all to well.

It seems the net has a lot of holes in it and that it serves a lot of people for them never to be sewn up.

What do you think about internet security? Do you think about the seemingly innocent information you provide on the net that might be being recorded? Tell us and remember...Disqus!

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